tag:blogger.com,1999:blog-5019988348369476282.post3761805963135745087..comments2024-01-04T10:26:14.229-08:00Comments on Sher View: Sher Value: Has Dubai's PR Budget Paid offA Q Sherhttp://www.blogger.com/profile/13068991917229517085noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5019988348369476282.post-15696368553802505922007-05-14T14:51:00.000-07:002007-05-14T14:51:00.000-07:00As a result of some fortunate developments, my com...As a result of some fortunate developments, my company has started doing some very nice business in the UAE. While on a recent visit to Dubai I asked Mr. Sher to "explain cricket". In about half an hour he covered the major issues and had started touching on some fine points. I was well informed. The general fundamentals of a game that had resisted my understanding for decades had suddenly become - if not clear - at least comprehensible.<BR/><BR/>Now, if Dubai could "publicly relate" about its policy, its place in the world and its vision for the future as well as Mr. Sher related on behalf of a game, the managers of the PR apparatus would have much to be proud of. As best I can tell, they are not doing so. Why not? What is it that Sher had that the PR guys don't have?<BR/><BR/>The answer is "PASSION"! Anwer Sher is passionate about cricket and he can; therefore, explain it and promote it. The PR guys need to find among themselves the passionate people and turn them loose.<BR/><BR/>Dubai has much to be proud of and much to relate to the US. Americans love BIG. We love BIG AND FAST even better. We love big heroes and big sports stars and big entertainment personalities. Dubai is perfect for making the US love it. Everything there is happening BIG and happening FAST. It also helps that everything is a little "exotic". Walt Disney would have gotten his hands around the Dubai opportunity in about five minutes and the Dubai PR apparatus will do so also.Chennyhttps://www.blogger.com/profile/06309876718006939215noreply@blogger.com